One-Stop Marketing

Dear Christian coach have you been asking,

• "How do I successfully market this coaching practice?"

• "Where can I go to get all the marketing tips and strategies I need to successfully market    my coaching practice?"

I believe you have come to the place for answers to these questions.  If you are a trained Christian coach in need of marketing tools to help you cast the net, this program is for you.

My Story?

The first year of building my coaching practice was spent signing up for a bazillion marketing e-zines and coaching programs with a small emphasis, if any, on marketing with Godly grace and wisdom.  I read, read, researched, and read some more.  I implemented some things . . . not all, but surely wasn't seeing the results from the amount of effort I was expending.

So, God brought it all to a screeching halt.  It was like He was saying, "Are you finished yet?"  He told me to unsubscribe from all the marketing lists and stop looking around at the "latest" marketing strategy, tip, tool.   I began to seek Him for His way of "doing business."   This became the catalyst of the One-Stop Marketing Program.  I created this program to impart to you the practical and spiritual tools I've learned about the marketing arena.  I want Christian coaches, like you, to have one stop you can come to and learn the technical, practical, and spiritual tools of the marketing trade.

          Program Description 

 This program is for those coaches who have successfully completed a coach training program and know 

  they need marketing fundamentals in order to have a thriving coaching practice. It's for those who are tired

  of not finding answers on how to launch their products, programs, and services to the Christian

  community.    You want to market with Godly confidence and integrity pulling in the results . . . you

  know, a net full of  hungry fish - so to speak. The One-Stop Marketing Program is for you.

Group size:  6

Donation Investment:  $1,000

We have three donation gift plans for you. You can donate in full, 2 or 6 easy installments, or monthly. After you enroll in the program, you can choose your donation plan. Each participant will receive an electronic workbook, which is included in the donation for the program.

Program length - 6 months

Program start date:  As coaches enroll in the program, we will determine a start date.  We have open program enrollment . . . you can start at any time.

Program Outline

In this program, you will learn about the following marketing strategies:

Market Stop #1 - Marketing Basics

Explore marketing basics, reveal the four marketing P's, and answer the question, "What is marketing anyway?"

Market Stop #2 - Get Over It . . . the fear, doubt, and multiplicity of questions

Have you said or thought . . . "I just can't send out the announcements about this program, service, or product."  You will learn to overcome the fear, what if's, how comes, and what about's in this stop.  When you move out of this stop, you will have a compelling reason to send out announcements and shout from the roof tops what God has given you.

Market Stop #3 - E-zines/E-newsletters

• Define e-zines and e-newsletters

• What is the best time/day to send out e-zines and e-newsletters?

• Which format generates the best response and is most compatible across e-mail platforms . . . plain text or HTML?

• Which e-mail service provider (ESP) is right for me? (Examples of ESP's are:  Constant Contact, AWeber, and Vertical Response)

• What are the advantages and disadvantages of utilizing an ESP?

• E-zine (design, maintenance, and delivery packages)

• What's an ISSN and should I have one?

• How do I build this e-mail list?

• What type of content does an e-zine include?

Market Stop #4 - Payment Methods & Options

• Explore the most cost effective options for new business owners

• Decide on payment options (i.e., credit cards, money orders, Paypal, cash, etc...)

• Shopping carts

• Merchant accounts

Market Stop #5 - Writing Articles as a Marketing Strategy

• Should I write articles?

• How much will article marketing benefit the coaching practice?

• I'd like to write, but I can't . . . now what?

• Submitting to article banks

Market Stop #6 - Websites (tips, tricks, basics, and beyond) 

• Explore 3 different types of websites

• 4 must have words for your website

• The top 10 foundation tips for creating an action-based website

• Learn about 1 page, 4 page and bigger sites to carry you from day 1 to day 360 and beyond

• Who should I hire . . . a programmer or graphic designer and why?

• Sound . . . what program(s) should I use?

• What about flash and videos?

• What colors speak to different types of clients?

Market Stop #7 - Your Support Team

• What is a Virtual Assistant (VA)?

• How can they help you?

• Learn how to hire a VA who not only handles administrative tasks, but who can help you market your business

• Searching for a Christian VA . . . where do I find them?

• What do I look for?

• Conducting the VA interview

• What do VA's typically charge?

• What types of things can they handle for me?

• Godly advisors

• Spirit-filled dream team

• Rallying your team

• Affiliates - your virtual sales force

• Professional partnerships

Market Stop #8 - Teleclasses, Teleseminars, and Webinars

• Do I need to be a certified teleleader?

• What types of software programs are best for teleclasses, teleseminars, and webinars?

• Where can I hold the sessions and seminars for low or no cost?

Market Stop #9 - Productize Your Practice

You'll learn about the Spirit-filled rain spout that draws in the latter and former rain in stop #9.  This stop will expand your practice beyond the one-to-one coaching model, enabling you to keep working, generating income, and make a coaching impact without being tied to the phone.

Market Stop #10 - Branding/Brand New U

• What is Brand New U?

• Create Brand New U

• Conduct your very own brandstorming session in your quiet/devotion time

Market Stop #11 - 30-Second Elevator Message

• What is an elevator speech, 15-second pitch, or an audio logo message, and do I need one?

• Define what an elevator message is not

• Learn about the 8 C's of effective audio messages

• Construct your own message utilizing my special framework

• Receive coaching around your message

Market Stop #12 - Infusing Brand New U into Printed Materials

• Business cards

• Flyers

• Brochures

• Much more . . .

Market Stop #13 - Podcasting

• What is Podcasting?

• Why Podcast?

Program Outcomes

Armed with this wisdom and insight you will: 

• Start your very own profitable ezine

• Set up your payment methods right . . . the first time

• Design a website that is aesthetically pleasing and incoming producing

• Secure a VA who will not only handle administrative tasks, but who can help you build and market your business

• Be able to confidently market your coaching practice

• Solidify your support team

• Establish Brand New U

• Possess all the marketing tips and strategies necessary to successfully market your business with God

To your marketing success,

Karen M. Pina

GOD's Coach U Founder

To get started, just enroll.